Sonsi, the online retailer for curvy women, has done it again! Earlier this summer I posted a review about the Sonsi Style Your Way tool and how fun it is to use to create outfits combining clothing, shoes, handbags, and accessories from several well-known plus size fashion retailers including Lane Bryant, Sonsi, Catherines, Fashion Bug, and more. Now they are launching another new tool, Fashion Genius, where “math meets fashion, fit meets style”.

The Fashion Genius tool is designed to assist shoppers with determining the best fit and style for their body type and individual preferences. Shoppers take a 3 minute survey to assess their fit and style needs and wants and does not require getting out the measuring tape or scale. The survey has 3 parts: tops, bottoms, and bras and asks you to choose your body shape plus your clothing fit and style preferences for each of these categories. Once you’ve completed the survey, the Fashion Genius tool gives you a style profile based on your answers. Then it incorporates your profile into the choices it offers you when you shop the site. This is one of my favorite features of the tool because it saves time when I don’t have to wade through lots of choices that aren’t my style or not flattering to my body shape to get to the choices that are suited to my shape and style.

You may be wondering how a simple survey that doesn’t ask for your weight and measurements can take your answers and come up with a style profile and fashion choices that really “fit” you. Sonsi understands that not all plus sized women are shaped the same and tastes in styles vary. Here is how they describe how the tool works: “Because Fashion Genius’ proprietary algorithm adapts to each of her responses throughout the survey process, each set of questions is completely relevant to her individual needs, thus ensuring that the products recommended will fit and flatter her unique body shape.”

Of course, the most fun part of using Fashion Genius is using it to create outfits for any occasion. Just like the Style Your Way tool, you can search for tops, bottoms, shoes, handbags, and accessories to build an outfit on the “stage” by dragging and dropping your choices then arranging them as you like. You can save your outfits and shop for those items directly from the tool. You can even check out outfits created by other shoppers and shop for those items. In my previous review, the Style Your Way tool was brand new and there were a few minor glitches but this time around I did not have any problems using the tool and it appears that they have worked out the kinks since that review. And I am impressed with the way the Fashion Genius narrowed down the selections in each category to match the fit and style preferences I indicated in my answers to the survey questions.

Here is the outfit I created using the new Fashion Genius tool:

What do you think? I love the bold blue and red colors together; as you can tell from the MomRN logo – those are my favorite colors. I am seriously considering this outfit for an upcoming speaking engagement at a major blogging and new media conference so I’d love to hear your opinions on it in the comment section below this post.

Want to try your hand at creating an outfit of your own? Try out Fashion Genius and have fun being creative! If you do, I’d love to see your outfits! Feel free to post a link in the comments to your outfit and let me know what you think of the new Fashion Genius.

Disclosure: This post was made possible by Mom Spark Media. I was compensated with a Sonsi gift card for my time investment and work on this campaign. As with every review and sponsored post on MomRN, all thoughts and opinions are my own, regardless of compensation in any form.